An online ordering platform is a great first step in winning new business and growing sales. But to keep it performing at its best, vending and office coffee service operators must add new products. The steady influx keeps clients interested in your refreshment services and break room solutions. Plus, it earns operators more money in the long run.
Here’s why adding up-to-date offerings to your client’s online store needs to be on your to-do list:
New Products Keep Clients Engaged
Adding fresh items to the online store creates excitement. Clients will visit just to see what is new and novel. It’s a place to discover products, find solutions to employee diet needs, and even get seasonal selections. Thus, an ever-evolving online ordering platform is a tool office managers come back to again and again. It lets them improve morale and meet the needs of their team.
Adding Items Boosts Revenue for Operators
For vending and OCS operators, there are monetary benefits to an online product refresh. First, it opens up new revenue. Trendy products that clients haven’t seen before, make them want to add to their orders. That means you get a higher spend per customer.
The second way new items help with revenue is by ensuring variety. The more products and everyday essentials you offer, the more you can meet the needs of clients and keep them engaged. This keeps facility managers satisfied and happy. What’s more, adding new products lets you compete against other vending operators who are not offering variety.
Finally, there are warehouse benefits to a product refresh. Testing items in small quantities online lets you align with market trends. You can determine the demand for certain products before investing in a large inventory. Thus, there is less risk of overstock where products expire before they can be sold.
Customers Are More Satisfied
From your client’s point of view, the more choices, the better. It’s convenient no matter what they need. Let’s say they want to add healthy snacks to the office. Adding healthy options to your client’s online ordering page makes it easy for them to choose these products. Trendy beverages, seasonal products, grab-and-go snacks, coffee products—it’s all a click away. This makes human resource managers heroes in delivering employee satisfaction. Your clients can also easily manage their refreshment budgets. Online ordering gives them greater control over the products they buy and the costs.
Land More Revenue with New Products Online
Expand your product range online and reap the rewards. It will help you retain and become a trusted B2B solutions partner. Best of all, you will be an ally in their success, which leads to loyalty.
Keep your clients excited with new offerings. Contact Supply Wizards or call (833) 256‑8382 if you’re ready to take your break room solutions to the next level with a powerful online ordering platform.